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Bezalel Rebrand Proposal
2025 | brand identity | typography | system design
This rebranding proposal for Bezalel Academy of Arts and Design positions typography as the core engine of identity. Textual patterns in Hebrew, Arabic, and English become the visual backbone of the system, generating a bold and dynamic language. Through its uncompromising typographic character and vibrant color, the proposal reflects Bezalel’s spirit as a pioneering and innovative institution at the forefront of art and design.
The project was created as part of the course Total Design Studio mentored by Michal Sahar.
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