Yoav Chait Hatsofe

After researching dog adoption organizations in Jerusalem, we noticed a recurring pattern: dogs were mostly presented through heartbreaking stories that pushed for pity-based adoption. In response, we designed an interactive system that starts with a short lifestyle questionnaire, paired with playful, lighthearted elements to create a positive experience. At the end, users receive personalized matches, each shown with a card that highlights the dog’s character and the benefits of adoption — shifting the focus from “rescue” to meaningful connection. The system also offers recommendations for trainers, pet shops, and veterinary clinics, giving adopters support beyond the adoption itself.