Yoav Chait Hatsofe

Hi, I’m Yoav. I build visual worlds around a clear idea, working across brand identity, campaigns, motion and digital.

  1. Genie

    A brand refresh concept for an AI platform for game studios, making the creative process visible through identity, illustration and motion.

    • Brand Identity
    • Web Design
    • Motion
    Genie playing cards — queen, king and jack — fanned over a Persian Blue spiral

  2. Nexar

    A visual system and a generative imagery tool — my contribution to Nexar's brand transformation into Verifying AI.

    • Brand Identity
    • AI Imagery
    • Motion
    A world built from particles: a globe, a highway, a child chasing a ball, deer seen through a windshield

  3. Avidani Studio

    Interpretive signage and a national outdoor exhibition, using illustration and data to make ecological research accessible to the public.

    • Signage
    • Exhibition Design
    • Illustration
    An illustrated graceful prinia hopping across a coral background

  4. Save as: Mom

    A documentary film about my grandmother and my mother, built from a family archive of 8mm films and hours of conversations.

    • Personal
    • Film
    • Documentary
    • Archive
    Faded 8mm footage of a girl riding a bicycle through a light leak, under the title “save as: Mom”

  5. Bezalel Rebrand Proposal

    A rebranding proposal for Bezalel Academy of Arts and Design, built on a single typographic pattern in Hebrew, Arabic and English.

    • Brand Identity
    • Typography
    • System Design
    A magenta blob melting over a pattern of “Purim ball” in Hebrew, Arabic and English

  6. The Forestborn

    A 30-second ad for a product that doesn’t exist, made with AI for Runway’s Another Big Ad Contest.

    • Campaign
    • AI Video
    • Storytelling
    Tiny bark-skinned Forestborn haul sacks of mushroom powder up a ladder into a giant green tin in a misty forest

  7. Happy Tails

    A dog adoption experience for Jerusalem that matches dogs and families through a lifestyle questionnaire, leading with connection instead of pity.

    • UX Design
    • Social Design
    • Prototype
    Illustrated dogs in black, white, yellow and lilac walking one after another across a green background

  8. Motion Posters

    Two projects in kinetic typography: an identity and animated schedule for a vinyl event, and an Instagram series proposed for Haaretz.

    • Motion
    • Kinetic Typography
    • Social Media
    A blue record label spinning on black, lettered “Vinyl Day” and 18.04.26 in Hebrew, then halftone cut-outs on pink

  9. Documentary Books

    Two printed books that document my own life: a wedding held on the day of a missile attack, and three years of shifts at a bar in Jerusalem.

    • Personal
    • Editorial Design
    • Print
    An illustrated bride and groom dancing, then the Sakmash book on a blue backdrop, its spreads turning one by one